About the Client
The client is a job search website from Canada. They help potential employees and businesses connect on an easy-to-use platform.
Fix indexing problems
For the website to rank, we needed to make sure all of its pages were indexable and crawlable.
We needed to get more traffic through organic means.
Optimize existing content
We needed to make sure that the content of the client's website ranked.
For a job search website, it is extremely important to be easy to find, as it relies on two different audiences to function properly. With no applicants, the employers will, eventually, leave. With no vacant jobs posted by the recruiters, the potential employees will pass.
Therefore, search engine optimization was the highest priority for our client.
However, their website had a lot of issues, including problems with page indexing and crawling, a missing Schema markup, and incorrectly created applicant pages.
The first thing we needed to do was make sure Google could index and crawl all of the client's pages.
Fixing that allowed it to scan only high-quality pages and get information from just created and uploaded JobPosting Schema markup.
Thanks to new detailed applicant pages with JobPosting markup, the website appeared in a special user experience Job Search results.
Red lines mark the beginning and end of our cooperation with the client.
As you can see, when the website appeared in Job Search results, clicks skyrocketed from ~180 at the beginning of SEO works to 2000> in less than 2 months.
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